Every summer we have the same conversation about whether or not to produce a printed brochure. More and more of our customers use the internet to book their holidays and do everything online. This suits us better than having to cope with the delays of the post etc., but there are still some clients who prefer to have a printed brochure to look at as they compare trips and prices.
I must admit to being one of the latter. I can take out all the information and not only compare offerings, but gloat over the one I have chosen when I am not in reach of my computer. A phone doesn't cut it with me!
Making the combination of text and images on the page is a real pleasure, getting over the richness and beauty of the places we visit is a challenge when deciding which of our thousands of photographs to use, whether on the page or on the web.
Of course, we want the best of all worlds which is why we have decided this year to provide our page-turning brochure in a way in which clients can print the pages they are interested in quickly and effectively. You can still download the whole document, and, of course, we will send a print version if you need one. but we are pleased at the amount of paper we can save doing it this way too!
A brochure- online or print?
Every summer we have the same conversation about whether or not to produce a printed brochure. More and more of our customers use the internet to book their holidays and do everything online. This suits us better than having to cope with the delays of the post etc., but there are still some clients who prefer to have a printed brochure to look at as they compare trips and prices.
I must admit to being one of the latter. I can take out all the information and not only compare offerings, but gloat over the one I have chosen when I am not in reach of my computer. A phone doesn't cut it with me!
Making the combination of text and images on the page is a real pleasure, getting over the richness and beauty of the places we visit is a challenge when deciding which of our thousands of photographs to use, whether on the page or on the web.
Of course, we want the best of all worlds which is why we have decided this year to provide our page-turning brochure in a way in which clients can print the pages they are interested in quickly and effectively. You can still download the whole document, and, of course, we will send a print version if you need one. but we are pleased at the amount of paper we can save doing it this way too!
The comments to this entry are closed.